Overview
After the pandemic, a wave of small online businesses was born. To manage their products they need a way to send, track and receive packages, and new small logistics companies emerged to deliver them. Akasa is designed for those companies.
My role
UX Designer, from idea to delivery: interviews, paper and digital wireframes, low- and high-fidelity prototypes, usability studies, accessibility and design iterations.
The problem
As the world moved online, I noticed an explosion of small internet businesses filling niches and adapting to the digital age. Despite their resilience, they shared a challenge: they had no complete tool to manage, track and deliver their products efficiently. That observation was the spark behind Akasa.
GOAL
Create a daily companion for small logistics businesses that streamlines their operations, reduces financial losses and improves their delivery service.
Understanding the users
Instead of relying on assumptions, I went into their world: I ran interviews, talked with couriers and tried to live a day in their shoes. From those insights I built personas, each with distinct needs and challenges, and they became the foundation of Akasa.
Pain points
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Lost packages
When couriers carry many packages, they often lose one or two.
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No income tracking
Some couriers don’t know how much they earn each month, and they also collect payments from end customers on behalf of their clients.
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Slow workflow
Most data is collected by hand with pen and paper, so processing it can take more than two days.
From paper to digital wireframes
I started with rough sketches to lay the groundwork for the user journey. Drafting several iterations of each screen on paper made sure the elements that reached the digital wireframes addressed the users’ pain points.
Adding packages, ordered package lists and package status updates give couriers a clear inventory of what they carry and what they still need to deliver.
Usability studies
Feedback was my compass. I ran usability studies and invited potential users to test the prototypes. Watching them navigate the designs revealed friction I had overlooked and confirmed the features that worked, and each round fed a new iteration.
Mockups and prototype
The wireframes evolved into a high-fidelity prototype. Couriers sign up and join their team, see the day’s packages and routes at a glance, update each package as they deliver it and close the route with a summary of what they delivered and collected.
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Home
Daily stats (to deliver, delivered and undelivered) and the routes ready to start.
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Route
Packages grouped by meeting point and home address, with the customer, phone and amount to collect.
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Package
Store, status, delivery date and address, with a single button to mark it as delivered.
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Summary
Delivered and undelivered packages, payments collected and the profit for the route.
Accessibility
Accessibility was non-negotiable. I wanted Akasa to be inclusive, so every user, whatever their abilities, could use the app smoothly.
Reflection
I’m proud not only of the final product but of the process. Every interview, design iteration and feedback session was a lesson that shaped me as a UX designer and brought Akasa to life.